Background: Used to be a researcher in Liverpool and has a background in developing prototypes.
The talk was on Representing Facebook users' social experience behaviour though a reflective playful experience.
This was brought about by 'PASION' (Psychologically augmented social interactions over networks) which has 17 partners in the E.U. and is a four year project studying mediated social environments.
What the FaceBook application, Familiars, does is mine social information shared by the user and display the social behavior data in a meaningful format. It takes information form three categories of information; Sociability, Attitude, Activity. These three categories are scored and placed on axis in a 3D matrix and 12 animals are assigned to different point of the matrix.
The categories are scored as followed:
Sociability - Social network analysis calculations (Higher = More information shared between different sources)
Attitude - Facial expression recognition (Higher = on average, happier expressions)
Activity - User activity (Higher = More interactions)
Additional category: Voting - Users vote for the animal they think their friend should be.
The evaluation of this system took place over and eight week period. The application is free to use on FaceBook and 40 English and 40 Italian subject were used. The total number of users increased to 268 over this period, with only 20 removing the application during this time.
From questionnaires given to the participants, 62% did not think the application invaded privacy, which 12% thought it invaded too much. Even with a total of 4000 interactions in eight weeks, the results were inconclusive.
What has been learnt from this, is that players can be categorised based on play style. The data provided to the applications can be mathematically calculated into a meaningful result. This could well be a major step forward in interactive environments in the future.
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